Music Lovers: #CureCancerFaster with Obliteride


Greg Roth modeling Team #WeRideWhy / zulily kit for Fred Hutch Obliteride 2017 (Photo by Marshall Miller)

One thing that we here at SMI are certain of is that our founder, Greg Roth, is a singularly passionate person. His passion for music led to the inception of Seattle Music Insider, and we couldn’t be more thankful. If you find yourself in a conversation with Roth, you’ll quickly find out what makes the man tick; he wears his heart on his sleeve for all to see. He can regale you with personal rock ‘n’ roll anecdotes that would make your eyes pop out of your head (you met who? they did what? for real?). But lately, Roth has been singing a new tune, and it resonates not only with music lovers but across humanity.

These days Roth is effusive about cycling, and more than that, he is hellbent on raising money to cure cancer by riding in Obliteride, a cycling event created to raise funds for Fred Hutchison Cancer Research Center.  Roth lost his mother, Judith Anderson Roth, to cancer when he was just ten years old. He is determined to do his part to ensure that one day, cancer will cease to tear families apart. And he’s not just riding in Obliteride: Roth, along with SMI senior partner and filmmaker Jason Tang, are documenting the stories of Obliteride cyclists and the reasons they ride (for mothers, fathers, children, and friends like Lois Levin, (an early contributor to SMI, was recently diagnosed), mother Amy Ferguson, who have battled or are currently battling cancer, as well as featuring in greater detail, two current fighters and mothers Jenny George and Ashley Berg. Their stories and struggles will be depicted in the film #WeRideWhy. Roth has even been able to combine his passion for music with the film; local music virtuoso Andrew Joslyn is #WeRideWhy’s music director,  Seattle rapper, musician Wanz (recently diagnosed with cancer), is narrating, and local band The Gods Themselves played a benefit show at Metier Racing and Coffee (Roth also rides for their club).

With the event just a week away, Team #WeRideWhy – zulily, headed by Roth, is in the final fundraising push to raise $10,000 for Fred Hutch. The team’s page states:

Our team committing to ride Obliteride this August because we believe research is the fastest path to curing cancer and we also believe the team at Fred Hutch can get us there.

Sadly, half of all men and one third of all women in the U.S. will get cancer in their lifetime.

Fred Hutch is learning more about cancer prevention, diagnostics and treatment and Obliteride can help us get to cures faster.

More than 300 labs and projects are working hard to save the lives of people all over the world by conducting innovative, high-impact cancer research.

Please join us in this effort to put cancer in its place, behind us.

Please Ride with us, donate to our team, and tell others about Obliteride.

The team roster includes: Marshall Fong, Mats Mayrberg, Marshall Miller, Stephen Fisher, John Delgado, Dan DeYoung, Chris Wilson, Maria Dellett, Michal Crkon, Judy Zawacki, Martin Turek, and Lindsay Bert.

The team would like to thank their sponsors: Metier, Gregg’s Cycle, Cascade Bicycle Club, Specialized, Seattle Secret Shows, Melodic Caring Project, and zulily.

We at SMI are proud to stand with our founder in support of finding a cure for cancer. If you feel the same way, please donate and help Team #WeRideWhy – Zulily meet their goal. Click the button below to access the donation page:



DONATE TO TEAM #WeRideWhy – Zulily

Christine Mitchell has been poring over album liner notes pretty much since she acquired the skill of reading, and figured out the basic structure of rock songs at an early age. Whether it’s the needle popping into the first groove of the record, the beeps that signal the beginning (or end) of a cassette tape, or digital numbers ticking off the seconds from zero, music brings Christine happiness, ponderous thought, opportunities for almost scientific study, and sometimes a few tears. When she started attending live shows two decades ago, a whole new piece of the puzzle clicked in and she has been hooked ever since.